Kerala’s own high-spec Coconics laptops win markets, minds

Over the past five years, Ramesh Krishnan has been working in a marketing firm in Bangalore. A middle-income earner, he shared bed space with complete strangers, walked long to office and even limited meals to only twice a day to pay up his education loan. But last year, as deadly Covid-19 ground the world to a halt, Ramesh was in danger of upsetting all his plans. Like millions of people around the world, he was forced to work from home (WFH) besides taking a huge pay cut. While WFH gave him a rare opportunity to reunite with his family, it posed an unprecedented challenge - to buy a high spec laptop that could cost him nearly a month’s salary.

For the first time since he joined the company, Ramesh feared that he would lose his hard-earned job for want of a personal laptop to work or default on his EMI payment if he was going to buy one. But that as until he saw Coconics, a laptop brand manufactured by Government of Kerala in association with Keltron, Kerala State Development Corporation and few private technology companies.

Kerala has been making inroads into the technology world by manufacturing high-spec personal laptops and selling them at affordable prices. This is the first time a state is manufacturing a laptop in association with private firms in the country. In June 2020, the two models of Coconics - Enabler C1314 and Enabler C1314W - were put on sale on e-commerce platforms with affordable price ranges.

Ramesh managed to buy Enabler C1314, a competitively priced laptop loaded with features and saved his job and his hard-earned money that he would otherwise have laid out for other pricey laptop variants. Like Ramesh many have found Coconics laptops a competitively-priced, high performing laptop to ease their work, study and life. Coconics has two laptop series - Enabler and Xtreme - with 16 models coming under them, each boasting different features for varied users.

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